A brand new interactive project that takes the collective moral pulse of our digital world.
A collaboration between The National Film Board of Canada and the Guardian. Featuring contributors like Billy Bragg, Mary Walsh, and Jon Ronson, the project allows us to see how our own actions and judgments measure up against those of others, making a profound statement about how technology is shaping our beliefs
In the 1930s, broadcast radio introduced an entirely new form of storytelling; today, micro-blogging platforms like Twitter are changing the scene again. Andrew Fitzgerald takes a look at the (aptly) short but fascinating history of new forms of creative experimentation in fiction and storytelling.
“Dr. Zak, a founding pioneer in the emerging field of neuroeconomics, closely monitored the neural activity of hundreds of people who viewed Ben’s story. What he discovered is that even the simplest narrative, if it is highly engaging and follows the classic dramatic arc outlined by the German playwright Gustav Freytag, can evoke powerful empathic responses associated with specific neurochemicals, namely cortisol and oxytocin. Those brain responses, in turn, can translate readily into concrete action—in the case of Dr. Zak’s study subjects, generous donations to charity and even monetary gifts to fellow participants. By contrast, stories that fail to follow the dramatic arc of rising action/climax/denouement—no matter how outwardly happy or pleasant those stories may be—elicit little if any emotional or chemical response, and correspond to a similar absence of action. Dr. Zak’s conclusions hold profound implications for the role of storytelling in a vast range of professional and public milieus.”
The idea of this video is that content marketing has been around for hundreds of years, but just now has it really gained prominent attention, where about 25% of marketing budgets are devoted to content marketing.