You are not a storyteller - Stefan Sagmeister

[NEW BOOK]
Transmedia 2.0: How To Create An Entertainment Brand using a Transmedia Approach to Storytelling by Nuno Bernardo
“Every producer aspires to design an entertainment brand that can grow into a pop icon, a brand whose storyworld or hero has enough creative potential to power spin-offs and reboots, theme park rides and acres of merchandise. So how can independents achieve this degree of success if they don’t have a hundred million dollars to spend on a marketing campaign or the time to gamble on a viral video or game? 
In “Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedial Approach To Storytelling”, Nuno Bernardo will show readers how to use the transmedia approach to build an entertainment brand that can conquer global audiences, readers and users in a myriad of platforms. “Transmedia 2.0” is the follow up to the 2011 bestseller “The Producers Guide to Transmedia” and draws on Nuno Bernardo’s experience of multi-platform storytelling and production. Inspired by Orson Welles radio play “War of the Worlds”, Nuno has being exploring new forms of interactive and immersive storytelling for the past decade. Using his unique approach to transmedia, Nuno has produced more than 200 hours of multi-platform content; from feature films and TV shows to mobile apps and books”.
Find more

[NEW BOOK]

Transmedia 2.0: How To Create An Entertainment Brand using a Transmedia Approach to Storytelling by Nuno Bernardo

Every producer aspires to design an entertainment brand that can grow into a pop icon, a brand whose storyworld or hero has enough creative potential to power spin-offs and reboots, theme park rides and acres of merchandise. So how can independents achieve this degree of success if they don’t have a hundred million dollars to spend on a marketing campaign or the time to gamble on a viral video or game? 


In “Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedial Approach To Storytelling”, Nuno Bernardo will show readers how to use the transmedia approach to build an entertainment brand that can conquer global audiences, readers and users in a myriad of platforms. “Transmedia 2.0” is the follow up to the 2011 bestseller “The Producers Guide to Transmedia” and draws on Nuno Bernardo’s experience of multi-platform storytelling and production. Inspired by Orson Welles radio play “War of the Worlds”, Nuno has being exploring new forms of interactive and immersive storytelling for the past decade. Using his unique approach to transmedia, Nuno has produced more than 200 hours of multi-platform content; from feature films and TV shows to mobile apps and books”.

Find more

Game of Thrones - Season 4 - Transmedia Experience

For season 4 of Game of Thrones in Spain, TSL created the experience 19Reinos.

Central to the experience was a MMORPG on Twitter in which players could attack, betray, seduce and give money… money unlocked on social media and real places such as FNAC stores.


A full case study is given here.

Valient’s Heart - Comic + Animation + Game

Valiant Hearts is the story of crossed destinies and a broken love in a world torn apart by this very war. Four unsung heroes will try to rise above the tragedies strewn across Europe and band together with their trusty companion dog, Walt, in search of their loved ones”

Official Website

A global guide to the first world war - interactive documentary

"Ten historians from 10 countries give a brief history of the first world war through a global lens. Using original news reports, interactive maps and rarely-seen footage, including extraordinary scenes of troops crossing Mesopotamia on camels and Italian soldiers fighting high up in the Alps, the half-hour film explores the war and its effects from many different perspectives."

The whole experience here.

The Seven Digital Deadly Sins

A brand new interactive project that takes the collective moral pulse of our digital world.

A collaboration between The National Film Board of Canada and the Guardian.
Featuring contributors like Billy Bragg, Mary Walsh, and Jon Ronson, the project allows us to see how our own actions and judgments measure up against those of others, making a profound statement about how technology is shaping our beliefs

Academy Originals | Dustin Lance Black

Screenwriter Dustin Lance Black (“Milk,” “J. Edgar”) takes viewers inside his creative process in an exploration of where ideas come from.

In the 1930s, broadcast radio introduced an entirely new form of storytelling; today, micro-blogging platforms like Twitter are changing the scene again. Andrew Fitzgerald takes a look at the (aptly) short but fascinating history of new forms of creative experimentation in fiction and storytelling.

Storytelling lesson by Don Draper at Mad Men

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