IN CASE YOU MISSED IT

Here it is: The Beauty Inside’s case study by 2013 Cannes Lions Cyber Grand Prix winners Pereira O’Dell 

"The Beauty Inside" is the story of a guy named Alex who wakes up every day as a different person. He is always the same person on the inside, but on the outside, he is somebody else. When he meets Leah and falls in love, everything changes for him. He knows he will see her again, but she will never see him.

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(Source: youtube.com)

Game of Thrones Season 3 Recap on Social Media [Infographic]
5 Key Elements of Viral Content

5 Key Elements of Viral Content

Congratulations YouTube!
YouTube surpasses 100 hours of video uploaded each minute in its eight birthday.

Congratulations YouTube!

YouTube surpasses 100 hours of video uploaded each minute in its eight birthday.

Vintage Social Networking by John Atkinson

Vintage Social Networking by John Atkinson

Transmedia, Hollywood 4: Spreading Change

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On Friday, April 12, 2013, the UCLA School of Theater, Film, and Television is teaming up with USC Annenberg School of Communication and USC School of Cinematic Arts for the Transmedia, Hollywood 4 conference. Presented by the Andrew J. Kuehn Jr. foundation, the theme of the conference will be “Spreading Change”.

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Finally Game of Thrones Ascent is now open on Open Beta 

In Game of Thrones Ascent players will lead the life of a noble during the time of upheaval as portrayed in the books and the series thus experiencing a new type of game that unites both story and strategy. Players will claim their birthright by choosing which of the great houses they’ll swear allegiance to, securing their holdings, developing their lands and personal reputation, and assigning sworn swords to quests—while forging alliances with new friends and much more!

Play Now! 

Google releases a new Glass project video and invites people to try it and become a Glass Explorer

HOW TO APPLY?

Using Google+ or Twitter, tell what you would do if you had Glass, starting with the hashtag #ifihadglass.

  • Your application must be 50 words or less
  • You must include #ifihadglass in your application
  • You can include up to 5 photos with your application
  • You can include a short video (15 secs max)
  • Be sure to follow the project on Google+ (+ProjectGlass) or Twitter (@projectglass) so that they can contact you directly
  • You must be at least 18 years old and live in the U.S. to apply
  • More information 

[Infographic] Content Marketing vs. Traditional Advertising

[Infographic] Content Marketing vs. Traditional Advertising

AmEx Sync on Twitter

Interesting use of Social Media from American Express. AmEx members can now sync their credit cards with their Twitter accounts and get offers and discounts by tweeting special hashtags.

Using Social Media for Global Growth: The Airbnb Story

Beside Myself: An interactive novel for the iPad

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What would you do if there were three of you?

That’s the startling question at the heart of Beside Myself, an interactive novel about the decisions that you didn’t make, the lives that you didn’t lead.

Beside Myself presents a world where the author comes into contact with—and eventually meets—three different versions of himself: they are all Jeff Gomez, but each one is different based on choices made at a critical juncture. One is married, one is single, and one has a family. As they each gradually discover the other, their various lives begin to overlap and, ultimately, become intertwined in ways they never thought possible. The three Jeffs also discover a shadowy underground society of people trapped in similar circumstances, along with a mysterious ringleader named Luther Blissett who seems to know all the answers. This is not an isolated incident.

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