Andrea Phillips on Transmedia Storytelling in her book A Creator’s Guide to Transmedia Storytelling 

Andrea Phillips on Transmedia Storytelling in her book A Creator’s Guide to Transmedia Storytelling 

Redefining TV: Tim Kring at MIPTV 2013

As the re-inventor of classic sci-fi and thriller genres, as in Heroes, Conspiracy For Good, Touch and Daybreak, Tim Kring continues to evolve new ways to reach an audience. The next generation of storytelling will be less about TV, and more about reaching audiences on multiple platforms.
New narratives will be both linear and nonlinear and driven from episodic storylines melding with interactive conversations on social and mobile media. The new model will likely combine a wealth of public discourse, a bevy of interactive content and a truly connected game experience at the core.

(Source: YouTube)

The Shapes of Stories by Kurt Vonnegut
(via Explore-blog) 

The Shapes of Stories by Kurt Vonnegut

(via Explore-blog

(Source: martinaboone, via juliakaganskiy)

Beside Myself: An interactive novel for the iPad

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What would you do if there were three of you?

That’s the startling question at the heart of Beside Myself, an interactive novel about the decisions that you didn’t make, the lives that you didn’t lead.

Beside Myself presents a world where the author comes into contact with—and eventually meets—three different versions of himself: they are all Jeff Gomez, but each one is different based on choices made at a critical juncture. One is married, one is single, and one has a family. As they each gradually discover the other, their various lives begin to overlap and, ultimately, become intertwined in ways they never thought possible. The three Jeffs also discover a shadowy underground society of people trapped in similar circumstances, along with a mysterious ringleader named Luther Blissett who seems to know all the answers. This is not an isolated incident.

Read More

Igniting the Imagination for Many: Shaping Narratives for 21st Century - Lance Weiler 

The Hero’s journey of Open Design
The narrative experience as suggested by Joseph Campbell, applied to brands, products and services. 

The Hero’s journey of Open Design

The narrative experience as suggested by Joseph Campbell, applied to brands, products and services. 

Andrea Phillips on Transmedia Storytelling, Fan Culture and the Future of marketing
Knowledge@Wharton recently talked with Andrea Phillips in New York City to discuss the evolution of transmedia storytelling and how these narrative techniques are being used to engage consumers and find new ways to market everything from movies to consumer products.
Read the whole conversation 

Andrea Phillips on Transmedia Storytelling, Fan Culture and the Future of marketing

Knowledge@Wharton recently talked with Andrea Phillips in New York City to discuss the evolution of transmedia storytelling and how these narrative techniques are being used to engage consumers and find new ways to market everything from movies to consumer products.

Read the whole conversation 




The Design of Narrative Platforms for Social Change: Transmedia Activism by Lina Srivastava

 Fundación Telefónica | Transmedia Living Lab 

30 May 2012 

The Power of Immersive Storytelling by Coca-Cola

@SimonPulman recommends you some interesting readings about Transmedia!

Andrea Phillips – A Creator’s Guide to Transmedia Storytelling
Podcast: Legal Issues Created by Story World Communities and Transmedia
A Few Thoughts on John Carter – Rich Silverman
Second Act Twist – The New Yorker
The Hunger Games Campaign – So Close Yet So Far – The Arrglington Jump
Gender Games: The Hunger Games Must Clear Tricky Marketing Hurdles
MIB3 Aims to Warm Things Up With Phone Hotline
How To Get Your Transmedia Project In Front of People – Simon Staffans
USA Network’s Jesse Redniss – Our Showrunners Are Leading Us Forward in Social TV
Blueprint for a Transmedia Classroom – Silverstring Media
Google Remixes Old Campaigns, Adding a Dash of Digital Tools
The Co.Create Virtual Panel: Brand Content – Fast Company


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Illustration by Katie Edwards
The Time Tribe a transmedia project by Karen Wehner via @TTTKaren @Thetimetribe @Floerianthebard 
The Time Tribe is a transmedia time travel adventure for kids aged 8-13. With an overarching story that brings players to some of human history’s most exciting times and places, the experience combines serial storytelling, point-and-click adventure gaming, the best of virtual world activities, and real world quest objectives. With all content derived from actual history and archaeology, the game is designed to encourage thoughtful engagement with the common problems humanity has faced across time and space, and to foster empathy and appreciation for other ways of life in our increasingly global society. 
Look out for more at The Time Tribe’s Pinterest 

The Time Tribe a transmedia project by Karen Wehner via @TTTKaren @Thetimetribe @Floerianthebard 

The Time Tribe is a transmedia time travel adventure for kids aged 8-13. With an overarching story that brings players to some of human history’s most exciting times and places, the experience combines serial storytelling, point-and-click adventure gaming, the best of virtual world activities, and real world quest objectives. With all content derived from actual history and archaeology, the game is designed to encourage thoughtful engagement with the common problems humanity has faced across time and space, and to foster empathy and appreciation for other ways of life in our increasingly global society. 

Look out for more at The Time Tribe’s Pinterest 

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