You need your content to be present and optimised for all devices, all the time, wherever users may be. How do you bring your content and community together? Is it magic … or method? Here we examine how transmedia experts — including gaming industry greats — create addictive engagement experiences across screens.
Star Wars Uncut: fan-made crowdsourced remake of Star Wars! (Source: Starwarsuncut.com)
Star Wars Uncut is a crazy fan mashup remake of the original Star Wars movies. It is the brainchild of Casey Pugh, a developer dedicated to creating interactive experiences on the web. In 2009, Casey was inspired to use the Internet and an ever-ready pool of passionate Star Wars fans to crowdsource the classic film Star Wars IV: A New Hope. This pet project turned into a labor of love and creativity on a large scale. Nearly a thousand fans came together to participate and the resulting movie is equal parts fun, kooky, and dearly nostalgic.
Robot Heart Stories is the first in a trilogy of experiential learning projects from award winning storytelling visionary and experience designer Lance Weiler and creative producer Janine Saunders. Each project will inspire young and old alike to co-create and share. The goal is to reboot how we think about learning in an effort to unleash a collaborative journey into the future of education. The trilogy focuses on air, land and sea in three unique participatory storytelling initiatives designed to develop creativity, digital literacy and collaborative problem solving skills.
Programming plays a huge role in the world that surrounds us, and though its uses are often purely functional, there is a growing community of artists who use the language of code as their medium. Their work includes everything from computer generated art to elaborate interactive installations, all with the goal of expanding our sense of what is possible with digital tools. To simplify the coding process, several platforms and libraries have been assembled to allow coders to cut through the nitty-gritty of programming and focus on the creative aspects of the project. These platforms all share a strong open source philosophy that encourages growth and experimentation, creating a rich community of artists that share their strategies and work with unprecedented openness.
Ana Serrano at TEDxTransmedia 2012 - Rethinking the role of creators
Ana Serrano is Chief Digital Officer of the Canadian Film Centre and Founder of the CFC Media Lab, the world-renowned and award-winning institute for interactive storytelling created in 1997 at the Canadian Film Centre.
At TEDx Transmedia, Ana focused on rethinking the role of creators in participatory formats.