X-Men launches new transmedia marketing campaign for its 2014’s coming release X-Men: Days of Future Past


The new marketing activity has begun with a series of anti-mutant posters and an ad for Trask Industries, the world’s leading full-spectrum genetic security and containment company that supposedly is responsible for building the Sentinels, a robot army bent on destroying all mutants. The posters and the ad leads the audience to a detailed web-site of the company where you can find more information about The Sentinel Program.

Explore the 80’s an interactive complementary platform for NatGeo’s The 80’s: The Decade That Made Us mini-series show

By far one of the best interactive projects of this year and certainly a great premonition on how would work entertainment, history and media in the coming years. —-» Explore the 80’s

More on Interactive | More on Transmedia  

IN CASE YOU MISSED IT

Here it is: The Beauty Inside’s case study by 2013 Cannes Lions Cyber Grand Prix winners Pereira O’Dell 

"The Beauty Inside" is the story of a guy named Alex who wakes up every day as a different person. He is always the same person on the inside, but on the outside, he is somebody else. When he meets Leah and falls in love, everything changes for him. He knows he will see her again, but she will never see him.

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(Source: youtube.com)

The Wearable Movie, just great!

Remember Prometheus? Transmedia Campaign

Here it is 20th Century Fox & Ignition’s campaign that introduced fans and new audiences to the rich story world around Prometheus through a potent mix of social, traditional, and transmedia storytelling.

The TED, David, and Quiet Eye videos were created by Ridley Scott, Damon Lindelof, and RSA Films.

The whole campaign has been held up as a benchmark for digital marketing by Forbes, Mashable, and Fast Company, among others. 

8 ELEMENTS OF TRANSMEDIA

Anita Ondine, creative director of Transmedia Next takes us through what she calls the “8 Elements of Transmedia.” These eight elements can help us identify when a multiplatform story is truly “transmedia,” as well as serving as a useful development methodology when you are developing your own transmedia concepts.

  1. Telling a story
  2. Using a variety of story forms
  3. Across multiple media platforms
  4. Within a unified storyworld
  5. Encourages audience participation
  6. Embedded game mechanics
  7. social experience
  8. Designed for multiple levels of engagement

More on Transmedia Storytelling

Moments of Innovation, when documentary and tech converge

Presented by: MIT Open Documentary Lab // IDFA DocLab

"We take an expansive view of documentary, and are above all interested in the pas de deux between representation and technology, and the resulting capacity to see the world with new eyes.

We are interested in history, in connecting the dots between our latest endeavors and those conceptual pioneers and technological prototypes that came before them. We consider innovation both in the creative application of new technologies and in the creative impulse that lead documentarians to invent new technologies.

We are interested in continuities and disruptions, in tracking down origins and inspirations. Although our theme is evolutionary, we do not assume that recent instances are better than earlier ones – they are different, and our goal is to recall those earlier instances, to learn from and to celebrate them.

For these reasons, MIT’s Open Documentary Lab and IDFA’s DocLab have joined together to put the long story of documentary innovation into perspective, and to speculate about its future”.

Official Website

(Images & text source)

PressPausePlay

The digital revolution of the last decade has unleashed creativity and talent in an unprecedented way, with unlimited opportunities.

But does democratized culture mean better art or is true talent instead drowned out? This is the question addressed by PressPausePlay, a documentary film containing interviews with some of the world’s most influential creators of the digital era.

Driving Community to your Content

(Source: YouTube)

You need your content to be present and optimised for all devices, all the time, wherever users may be. How do you bring your content and community together? Is it magic … or method? Here we examine how transmedia experts — including gaming industry greats — create addictive engagement experiences across screens.

 

Andrea Phillips on Transmedia Storytelling in her book A Creator’s Guide to Transmedia Storytelling 

Andrea Phillips on Transmedia Storytelling in her book A Creator’s Guide to Transmedia Storytelling 

Star Wars Uncut: fan-made crowdsourced remake of Star Wars! (Source: Starwarsuncut.com)

Star Wars Uncut is a crazy fan mashup remake of the original Star Wars movies. It is the brainchild of Casey Pugh, a developer dedicated to creating interactive experiences on the web. In 2009, Casey was inspired to use the Internet and an ever-ready pool of passionate Star Wars fans to crowdsource the classic film Star Wars IV: A New Hope. This pet project turned into a labor of love and creativity on a large scale. Nearly a thousand fans came together to participate and the resulting movie is equal parts fun, kooky, and dearly nostalgic.

Click below to watch Star Wars IV Episode fan film 

Robot Heart Stories: Transmedia & Education

Robot Heart Stories is the first in a trilogy of experiential learning projects from award winning storytelling visionary and experience designer Lance Weiler and creative producer Janine Saunders. Each project will inspire young and old alike to co-create and share. The goal is to reboot how we think about learning in an effort to unleash a collaborative journey into the future of education. The trilogy focuses on air, land and sea in three unique participatory storytelling initiatives designed to develop creativity, digital literacy and collaborative problem solving skills. 

(Source: Vimeo)

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