Transmediatic

Aug 19

[video]

Aug 07

[NEW BOOK]
Transmedia 2.0: How To Create An Entertainment Brand using a Transmedia Approach to Storytelling by Nuno Bernardo
“Every producer aspires to design an entertainment brand that can grow into a pop icon, a brand whose storyworld or hero has enough creative potential to power spin-offs and reboots, theme park rides and acres of merchandise. So how can independents achieve this degree of success if they don’t have a hundred million dollars to spend on a marketing campaign or the time to gamble on a viral video or game? 
In “Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedial Approach To Storytelling”, Nuno Bernardo will show readers how to use the transmedia approach to build an entertainment brand that can conquer global audiences, readers and users in a myriad of platforms. “Transmedia 2.0” is the follow up to the 2011 bestseller “The Producers Guide to Transmedia” and draws on Nuno Bernardo’s experience of multi-platform storytelling and production. Inspired by Orson Welles radio play “War of the Worlds”, Nuno has being exploring new forms of interactive and immersive storytelling for the past decade. Using his unique approach to transmedia, Nuno has produced more than 200 hours of multi-platform content; from feature films and TV shows to mobile apps and books”.
Find more

[NEW BOOK]

Transmedia 2.0: How To Create An Entertainment Brand using a Transmedia Approach to Storytelling by Nuno Bernardo

Every producer aspires to design an entertainment brand that can grow into a pop icon, a brand whose storyworld or hero has enough creative potential to power spin-offs and reboots, theme park rides and acres of merchandise. So how can independents achieve this degree of success if they don’t have a hundred million dollars to spend on a marketing campaign or the time to gamble on a viral video or game? 


In “Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedial Approach To Storytelling”, Nuno Bernardo will show readers how to use the transmedia approach to build an entertainment brand that can conquer global audiences, readers and users in a myriad of platforms. “Transmedia 2.0” is the follow up to the 2011 bestseller “The Producers Guide to Transmedia” and draws on Nuno Bernardo’s experience of multi-platform storytelling and production. Inspired by Orson Welles radio play “War of the Worlds”, Nuno has being exploring new forms of interactive and immersive storytelling for the past decade. Using his unique approach to transmedia, Nuno has produced more than 200 hours of multi-platform content; from feature films and TV shows to mobile apps and books”.

Find more

Aug 01

[video]

Jul 31

[video]

Jul 27

[video]

Jul 24

[video]

Jul 20

[video]

Jul 09

[video]

Jun 09

Worldbuilding: Using Transmedia Storyworlds to Shape the Future from Peter von Stackelberg

Jun 03

Story, Sci-Fi & Transmedia to develop Corporate Technology Strategies. from Hubbub Media + TransmediaLabs

Jun 02

[video]

JWT: 10 Mobile Trends for 2014 and Beyond (May 2014) from JWTIntelligence