Remember Prometheus? Transmedia Campaign
Here it is 20th Century Fox & Ignition’s campaign that introduced fans and new audiences to the rich story world around Prometheus through a potent mix of social, traditional, and transmedia storytelling.
The TED, David, and Quiet Eye videos were created by Ridley Scott, Damon Lindelof, and RSA Films.
The whole campaign has been held up as a benchmark for digital marketing by Forbes, Mashable, and Fast Company, among others.