The idea of this video is that content marketing has been around for hundreds of years, but just now has it really gained prominent attention, where about 25% of marketing budgets are devoted to content marketing.
STATE OF SYN is an eight x five-minute 3D-enabled science-fiction motion novel for web, smartphone and tablet devices with an interactive companion game for iOS and Android devices. Combining live-action photography with animation, and beautifully designed hyper-real digital backgrounds, STATE OF SYN integrates traditional sci-fi storytelling with an immersive and highly original digital experience.
Authentic Branding for a Global Audience | Angela Ahrendts CEO of Burberry at Future of Storytelling
Angela Ahrendts and Christopher Bailey have transformed the way Burberry engages with the world, from its consumers to its associates, leveraging disruptive technology to share its pure brand vision through content-rich, compelling storytelling.
Persuasion and the Power of Story: Jennifer Aaker at Future of Storytelling 2013
Jennifer Aaker studies happiness, and how stories can affect our happiness; she believes that stories are more meaningful — more memorable, more impactful, and more personal—than statistics alone. When used with statistical data, stories are an incredible persuasive tool that can help us as humans decide what to believe in a world that is otherwise incredibly over-saturated with information.